I did not study AI. I rebuilt my own business around it first.

Enterprise technology, before AI made it interesting

I started in law - a Master's degree from Sofia University - before a rare opportunity took me somewhere different. I was selected for Microsoft's postgraduate leadership programme, one of only two people chosen in the country that year. What followed was several years across enterprise technology and marketing roles, including at Microsoft directly, watching up close how large organisations actually adopt new technology - and how often that adoption stalls.

That experience eventually led me to run my own marketing consultancy. Somewhere along the way, I rebuilt how I worked entirely around AI - not because it was trendy, but because it made the work genuinely better. By the time I stepped away to focus on this full time, AI was not an add-on to my process. It was the process.

OrdoWorks exists because of that shift. I have seen, from the inside, how technology gets stuck between what it can do and what a business actually uses it for - and I built this practice to close exactly that gap for other firms.